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- This book is a national planning textbook for vocational education during the "Twelfth Five-Year Plan" and is revised based on the national planning textbook for "11th Five-Year Plan" for general higher education. This book is rich in content, novel in style, and oriented to practice. In accordance with the current development of the tourism industry, especially the tourist demand for the knowledge and skills of modern tour guides, this book is divided into 5 modules and 18 chapters to organize the teaching content of simulated guides. Module 1 is a tour guide service program, which includes the knowledge preparation for the tour, welcome and check-in, tour guide service during the tour, stop-off service and follow-up work; module 2 is a guide to explain the skills of the guide, including the guide's explanation services and skills, guides Words and language of the tour guide; Module 3 is a natural landscape guide, which includes typical landscape guides, water landscape guides, biological landscape guides, and meteorological and climate landscape guides; Module 4 is a cultural landscape guide, which includes folk customs guides and ancient buildings Guided tours, guided visits to temples and palaces, guided tours to museums and theme parks, guided tours to urban tourism and industrial agriculture; Module 5 is special tourist guides, which covers special types of tourism such as hiking and camping, alpine adventures, river rafting, and cave exploration. This book can be used as a teaching book for higher vocational colleges, technical colleges, applied undergraduate colleges, and adult higher education tourism majors. It can also be used for five-year higher vocational education. It can also be used as a guide for training guides and annual inspections. Tutorials and reference books for actual tour guides and travel enthusiasts (1)
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Publisher:
Beijing University Press
Published Date: 2014
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